Laura T

Laura T - Marketing Strategy specialist for founder-led businesses.

Marketing doesn't usually fail because people aren't working hard enough, it fails because it lacks strategic intention. It's often missing strategy, messaging and positioning to make it truly land and connect with the right audience.

Laura works with founder-led businesses at key points of growth, transition or repositioning. Rather than applying a fixed playbook, she asks better questions, listens to what's real, and adjusts her focus as the conversation evolves. Sometimes that's brand foundation. Sometimes it's unlocking revenue sitting in your pipeline. Often it's the operational rigour holding your growth back.

With a direct, commercially focused approach, she helps you move away from reactive marketing and build a roadmap you can actually implement with confidence.

Key Areas of Support

• Marketing strategy & go-to-market planning
• Brand foundation, messaging and positioning
• Account-based marketing strategy & heat mapping
• Strategic briefs & campaign architecture
• Marketing & brand audits
• Operational and business development rigour
• Strategic marketing workshops & founder advisory
• Ongoing embedded strategic support

What Makes Laura Different

Laura isn't focused on giving you more marketing activity, she helps you make better business decisions. The asking is half the work. She sits in the unglamorous bit with you, asking the questions most businesses never sit with: Who are we and what do we value? Who are we really trying to reach? Has our business outgrown our messaging? What's stopping this from working? Once you unbox this, the strategy becomes obvious.  

Laura's Approach

Great marketing starts with understanding the people behind the business. Every engagement begins by exploring what's actually going on - the ambitions, the constraints, the real problems underneath the presenting brief. She asks questions, really listens, and helps you uncover what's actually holding you back, not just the symptoms.

Her recommendations are practical and implementable. She creates clear expectations from the outset: agreed scope, defined deliverables, and open communication throughout.

Best Suited to Businesses That...

• Are founder-led and navigating growth or change
• Have grown but feel their marketing hasn't kept pace
• Are repositioning or refining their offer
• Need strategic direction before investing in execution
• Want an experienced sounding board
• Need ongoing strategic/ marketing advice

Professional Experience

Laura brings over a decade of strategic marketing experience from Deloitte and EY, running global campaigns from conception to completion and advising senior leadership on go-to-market strategy. For the past year, she's applied that commercial rigour directly to founder-led businesses - working with them at points of growth, transition, repositioning or drift.

She's skilled at bringing different perspectives and ideas together and translating complex business conversations into direction that actually moves. She works at the level where marketing meets business strategy - which is where the real work happens.

Services

• 90 Minute Strategy Session - Work through one specific marketing challenge and leave with clarity and action
• Insight to Action - Values excavation, positioning, messaging and a practical 90-day roadmap
• Ongoing Strategic Marketing Support - Experienced marketing leadership without the full-time overhead

Ready to Work with Laura?

If your business has evolved but your positioning hasn't caught up, Laura can help you reconnect strategy with the business you've actually built.

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