Katie

Property CRM & Automation Specialist

Katie, Property CRM & Automation Specialist at My Freelance Admin, supporting property investors and deal sourcers with CRM systems and automation.

Helping property businesses streamline enquiries, automate follow-up and build systems that support growth

Katie helps property investors, deal sourcers and property entrepreneurs create systems that make running their business easier. Through CRM setup, automation and lead management processes, she helps businesses reduce manual administration, improve follow-up and ensure valuable opportunities don't slip through the cracks.

She specialises in supporting property professionals who want to automate lead management, create smoother customer journeys and make better use of their CRM systems. Whether building a new system from scratch or improving an existing setup, Katie focuses on creating practical solutions that support the way a business actually operates.

With a proactive and solutions-focused approach, Katie takes the time to understand what a business is trying to achieve before designing systems that support those goals. Clients value her ability to simplify complex processes, make sensible recommendations and create workflows that feel intuitive, efficient and easy to manage.

Key Areas of Support

  • CRM setup and configuration
  • GoHighLevel support
  • CRM audits and system reviews
  • Lead management systems
  • Property lead qualification funnels
  • Email automation
  • SMS automation
  • Landing page creation
  • Calendar and booking integrations
  • Sales funnel setup
  • Customer journey automation
  • DNS setup and configuration
  • Facebook Ads integration with CRM systems
  • Video walkthroughs and client handovers

Real-World Experience

Katie specialises in supporting property businesses, particularly deal sourcers, property investors and entrepreneurs who need better systems for managing enquiries and nurturing leads.

Her work typically involves designing and building CRM systems that automate key stages of the customer journey, from initial enquiry through to qualification and booking calls. This can include landing pages, lead capture forms, automated follow-up sequences, calendar integrations and tailored workflows designed around the needs of the business.

Alongside her CRM and automation expertise, Katie brings experience from a professional background in pharmaceuticals and leadership, giving her a structured, analytical approach to problem-solving. Combined with her own involvement in the property sector, this enables her to understand both the technical and practical challenges faced by growing property businesses.

Known for taking ownership and making sensible recommendations, Katie focuses on delivering systems that are practical, effective and aligned with the way her clients actually work.

What Katie's Known For

Clients describe Katie as:

  • Proactive
  • Analytical
  • Solution-focused
  • Easy to work with

These qualities help Katie quickly understand how a business operates and identify opportunities to improve efficiency through automation and better processes. Rather than relying on step-by-step instructions, she takes the time to understand the desired outcome and builds systems that support it.

Combining technical CRM expertise with a genuine understanding of the property sector, Katie helps businesses create practical solutions that improve lead management, reduce manual administration and create clearer processes.

Ideal Clients

Katie is a strong fit for:

  • Deal sourcers
  • Property investors
  • Property entrepreneurs
  • Growing property businesses
  • Property professionals building lead generation systems
  • Businesses looking to improve lead management
  • Businesses implementing CRM systems
  • Companies wanting to automate follow-up and client journeys

Ready to work with Katie?

If you're spending too much time chasing leads, managing enquiries manually or trying to piece together disconnected systems, Katie can help. Through practical CRM support and automation, she helps property businesses create smoother processes, improve lead management and free up time to focus on growth. Get in touch to find out more.

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