Karen - Creative Specialist - Brand, Print & Production

Turning ideas into professional, print-ready design that works in the real world.

Karen is a highly experienced creative specialist with decades of hands-on work across brand identity design, graphic design for print, and print production. Known for her practical approach and attention to detail, she helps businesses turn ideas into polished, professional visual materials that work both creatively and technically.

With deep experience in the full design-to-print process, Karen focuses on delivering work that not only looks good but is production-ready and cost-effective. Her work spans everything from corporate identity design and marketing materials through to packaging design, exhibitions, signage, and print-ready artwork.

Alongside her design work, Karen has also supported and coordinated a range of in-person events - particularly charity lunches and fundraising events - creating event materials, signage, and printed assets that help events run smoothly and present professionally.

Karen is known for being calm, practical and quietly reliable, taking pride in producing work that is not only creative but thoughtfully executed from first concept through to final delivery.

Key Areas of Support

• Brand identity and corporate identity design
• Graphic design for print
• Print-ready artwork and production artwork
• Brochure, leaflet, and flyer design
• Magazine and editorial design
• Packaging design and product packaging
• Exhibition graphics and event materials
• Event materials and printed assets
• Business stationery and marketing materials
• Signage and sign writing design
• Print management and printer liaison

Real-World Experience

Karen brings more than 40 years of professional design experience, working across agencies, independent projects, and long-standing client relationships. Her background spans brand identity design, packaging design, magazine design, print publications, exhibitions, and marketing materials, with a particular strength in artwork for print and print production.

Alongside her design work, Karen also co-ran a specialist trade publication for many years - The Door Industry Journal, an independently produced magazine serving the UK door, security, lock, ironmongery and automated gate industries.

Within the business she managed multiple aspects of the publication, including advertising sales, editorial layout and magazine design, production coordination, and preparing artwork for print across each edition. Working to publication deadlines and coordinating with advertisers, contributors and printers gave her a strong understanding of both the creative and commercial sides of print publishing.

Alongside publication work, Karen has delivered a wide range of creative projects including corporate identity systems, brochures, packaging, exhibitions, signage and marketing materials. She has also supported a number of in-person events - particularly charity lunches and fundraising events - designing invitations, programmes, signage and printed materials that help bring the event together professionally.

Her long-standing client relationships and referral-based work reflect her reliability, attention to detail, and ability to deliver high-quality work even under tight deadlines.

What Karen’s Known For

Clients describe Karen as:

• Detail-focused
• Practical and solutions-driven
• Calm under pressure
• Reliable and professional

These qualities matter in creative work where ideas must translate into materials that print correctly, arrive on time, and support real business outcomes. Karen combines a creative background with deep production knowledge, making her particularly valuable for projects that need both strong design and technical understanding.

Ideal Clients

Karen is a strong fit for:

• Businesses needing brand identity design or logo design
• Companies producing brochures, catalogues, or printed marketing materials
• Product businesses requiring packaging design
• Organisations planning events, exhibitions, or printed promotional materials

Ready to work with Karen?

If your business needs creative work that is both visually strong and technically ready for print, Karen brings the experience and practical know-how to make it happen. From brand identity design through to production-ready artwork, she focuses on delivering creative work that supports your business and stands the test of real-world use. Get in touch to find out more.

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