Kathy

Kathy – Virtual Assistant & Operations Consultant

Warm, organised and delivery-driven Virtual Assistant in West Sussex, supporting people-first operations, LinkedIn outreach, CRM admin and financial administration

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Kathy brings more than 20 years of senior administrative and operational support experience, shaped by her natural communication style and ability to build trust quickly. Known for her discretion, reliability and respect for confidentiality, she delivers structured, practical support with warmth and professionalism. Whether coordinating corporate events, managing academy operations, supporting CRM platforms or owning reconciliation and invoicing admin, Kathy’s work is driven by clarity, organisation and genuine stakeholder care.

Key Areas of Support

• Virtual Assistant UK support across operations, sales admin and client communications
• LinkedIn outreach support, LinkedIn outreach admin and LinkedIn prospecting support
• LinkedIn lead generation and structured outreach campaign delivery
• CRM admin support for client databases, pipelines and contact management
• Excel database management for internal systems, pipelines and operational tracking
  
• Google Workspace administration including Forms, Sheets and shared workspace support
• Event admin support, coordination and stakeholder logistics
• Sports academy administration including parent communications and coach scheduling
• Appointment setting, diary management and meeting coordination
• Outbound phone work including appointment booking and stakeholder engagement
• Operational finance admin support including invoice preparation, reconciliation and task-based account system administration
• Sales communication support and sales enablement administration
• Squarespace editing for basic website content updates

Real-World Experience

Kathy’s background spans financial services, global technical recruitment, corporate sales and marketing departments, and sports academy and academy-led operations.

In a senior corporate support capacity, Kathy coordinated corporate events, organised stakeholder logistics, compiled presentations, proposals and contracts, and managed senior-level appointment scheduling while supporting Regional Directors and established sales teams.

Her sports administration experience includes working within a Rugby 7s sports academy environment, where she coordinated coaching schedules, managed parent and coach communications, and maintained internal Excel databases to support structured operations and internal event logistics.

Across 21 years in recruitment and HR operations, Kathy has written job descriptions, sourced and engaged talent on LinkedIn at scale using structured search criteria, built candidate pipelines, supervised interview logistics across time zones, and supported senior recruitment and technical directors using internal CRM and in-house systems. She has used HubSpot CRM in the past in an administrative support context and is confident adapting to CRM platforms when required, although her most recent CRM work has been Excel-based operational tracking maintained for internal benefit.

Kathy also delivers financial administration in an operational, task-based capacity. She currently uses FreeAgent for client business administration and is confident managing invoice preparation, reconciliation and data tracking, always positioned as internal financial admin - not HMRC submissions, bookkeeping compliance, payroll or accounting advisory. Her financial admin support is task-based and operational, and does not extend to bookkeeping compliance, HMRC submissions, payroll or accounting advice.

Calm under pressure and highly adaptable, Kathy moves confidently between industries, internal systems and stakeholder groups, delivering organised, clear and dependable support throughout.

What She’s Known For

Kathy is recognised for taking ownership of complex tasks, maintaining structured pipelines and delivering stakeholder communication with clarity and care. She enjoys phone-based engagement and managing tasks from brief through to completion.

Clients describe Kathy as:

• Approachable and down-to-earth
• Highly organised and structured in delivery
• Confident and comfortable on outreach calls
• Task-driven, dependable and completion-focused

Kathy offers a strong blend of senior recruitment operations, sports academy administration and versatile VA support across sales, event and operations-led environments, with a natural enjoyment of people-based communication and structured task completion.

Ideal Clients

Kathy is a strong fit for:

• Small businesses needing operational admin and stakeholder communication
• Consultancy-led companies requiring LinkedIn prospecting and CRM admin support
• Event-driven brands needing coordination, logistics and stakeholder engagement
• Sports, coaching, academy and education environments needing scheduling and communications admin
• Organisations needing reliable, task-based financial administration support inside business operations

Ready to work with Kathy?

If you want reliable, warm and practical operational support delivered by someone who genuinely enjoys completing tasks end-to-finish, Kathy is a strong fit for your business. Get in touch to find out more.

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