Emma

Emma - Executive Assistant & Systems Support Specialist

Bringing calm structure, systems, and strategic support to growing businesses

Emma is a highly organised and proactive assistant with strong experience in executive support, operations, and CRM management. With a background in executive assistance and office management, she brings clarity and calm to fast-paced teams - keeping projects on track, systems running smoothly, and communication consistent.

Over the years, she’s developed expertise in business systems and automation, with a particular focus on Go High Level - helping clients set up and manage their CRM platforms so they can streamline communication, automate workflows, and scale their operations efficiently. Alongside her operational support, Emma also assists clients with marketing coordination, lead generation activity, and client communication campaigns. She particularly enjoys supporting busy founders and fast-moving businesses that need calm, dependable operational support behind the scenes.

Emma’s clients value her reliability, professionalism, and her ability to get things done quietly and efficiently behind the scenes - freeing up their time to focus on growth.

Key Areas of Support

• Executive and team assistant support
  
• Inbox, diary, and workflow management
  
• Event coordination and communication
  
• Newsletter and social media scheduling
  
• CRM setup and management (Go High Level and other systems)
  
• Workflow automation and client journey tracking
  
• Data entry and research projects
  
• Canva design and content formatting
  
• HR admin and onboarding support
  
• Finance admin preparation (for bookkeepers)
• Lead generation and outreach support
• Email marketing and campaign coordination
• Social media campaign support
  

Real-World Experience

Emma has supported a variety of clients through My Freelance Admin, combining operational precision with technical know-how to simplify systems and support growth.

Her experience includes:

Go High Level setup and management - assisting multiple clients with CRM setup, automating client journeys, integrating forms, and building out email sequences and pipelines to improve efficiency and follow-up processes. This includes refining email funnels and ongoing CRM support for a property-based client, helping improve consistency in their lead communication and follow-up.

Marketing campaign and lead generation support - supporting business owners with end-to-end digital marketing activity, including social media campaigns, automated email marketing, and lead generation systems. For one international client hosting masterclasses across London, Dubai, New York, and Sydney, Emma managed the marketing activity and follow-up communication campaigns to support audience engagement and conversions. She has also supported the launch of a new venture for the same client by building lead generation systems through LinkedIn outreach tools such as Expandi, alongside creating branded social campaigns and digital marketing assets from scratch.

Ongoing admin and communication support - providing day-to-day executive assistant support across a range of clients, including inbox management, scheduling, and maintaining smooth internal and client communication. For one client in the property sector, this also includes creating and sending regular newsletters to keep their audience engaged and informed.

Event administration - coordinating monthly events, scheduling newsletters, managing attendee bookings through Eventbrite, and ensuring communication runs smoothly before and after events.

Creative project support - working with a forestry events company to manage attendees, collate data, and prepare post-event communications in Canva featuring highlights and learning points.

Research and data organisation - carrying out targeted research projects, consolidating information, and entering data into structured CRM systems for easy tracking.

General admin support - assisting coaches and small business owners with inbox management, scheduling, document organisation, and client communication.

AI-supported outreach systems - helping businesses explore practical AI tools to support outreach, follow-up, and communication workflows, particularly where clients are open to automating parts of their lead generation and nurture process.

While her projects span industries, a common thread runs through all of Emma’s work: she builds dependable systems that help businesses stay organised, connected, and ready to grow.

What She’s Known For

Emma is known for her thoroughness, tech confidence, and calm professionalism. She has a natural ability to bring structure to chaos - whether that’s building a new CRM system, managing event logistics, or keeping a senior team’s calendar running smoothly. Clients value her ability to hold the moving parts together, bringing reassurance and consistency to busy founders and growing teams.

Her work with Go High Level and similar platforms positions her as a valuable bridge between strategy and implementation - someone who understands how the moving parts fit together and makes sure they run seamlessly.

Ideal Clients

Emma is a great fit for:

• Coaches, consultants, and service-based business owners using Go High Level or similar CRMs‍
• Creative and purpose-led founders needing calm operational support
• Event-based businesses needing structured admin and communication support
• Small teams looking to automate workflows and improve client management
• Business owners who value calm, proactive operational support
• Property-based businesses looking for consistent admin support and structured client communication
  

Ready to work with Emma?

If you’re looking for someone who can bring order to your operations and turn your systems into something that actually works for you, Emma’s the VA to make it happen. Get in touch to find out more.